Funded research
Go-to-market architecture for serious games
How do serious games reach the people and organisations they are designed for? We research how market understanding, product development and demonstrable learning impact work together.
- Project number
- 2025 INP 0187
- Programme
- FTI-Thüringen PERSONEN
- Duration
- –
From insight to application
PlayInsight Studios is developing an evidence-based go-to-market architecture for serious games in B2B markets. Market and user research is an integral part of product development.
Every customer interaction contributes to systematic knowledge about decision-making processes, sector-specific requirements and demonstrable learning impact.
Project objectives and outcomes
Understand audiences
Documented Ideal Customer Profiles (ICPs) and use-case dossiers for industry and education.
Validate offers
A validated pricing and package architecture based on structured pricing experiments.
Build a systematic sales process
A reproducible B2B sales funnel with defined touchpoints and qualification criteria.
Map requirements
A sector compliance matrix covering IT security, data protection and educational standards.
Make learning impact visible
A methodology for measuring and communicating learning impact.
Funding
The research project receives funding through the FTI-Thüringen PERSONEN programme and is co-funded by the European Union.
